In 2000, Todd Borek and Karl Jennings acquired three additional funeral homes in a seven-week period to add to the one they already owned. In 1999, the total volume of these four funeral homes had been less than 240 calls a year. Today, they serve over 400 families a year. Each of these funeral homes is located in a small market, in a state with a struggling economy, and yet none of the funeral homes have used price discounting to try to gain market position.
The secret to the success of Borek Jennings Funeral Homes lies in a revolutionary approach to funeral service. By using a simple, unique narrative, the arrangers are able to surface a family’s needs, genuinely gain their trust and help guide them through the acute loss period.
This approach has been lauded by customers, arrangers and other industry professionals and is being referred to as the preferred method of funeral service both for now and for the future.
These important principles are being taught by the Acute Loss Center. As a participant, you can learn how to successfully incorporate the techniques and narrative into your arrangement room. Enroll today and take the first step in transforming your business and having a positive impact on the lives of the families you serve.