In 2000, Karl Jennings and Todd Borek acquired three additional funeral homes in a seven-week period to add to the one they already owned. In 1999, the total volume of these four funeral homes was less than 240 calls a year. Today, they serve over 400 families a year. Each of these funeral homes is located in a small market, in a state with a struggling economy, and yet none of the funeral homes have used price discounting to try to gain market position.
The secret to the success of Borek Jennings Funeral Homes lies in a revolutionary approach to funeral service known today as The Karl Jennings Acute Loss Method. By using a simple, unique narrative, arrangers help families surface their needs, genuinely gain their trust and guide them through the Acute Loss Period. This approach has been lauded by customers, arrangers and other industry professionals. Now it’s referred to as the preferred method of funeral service for the present and the future.
In 2011, Karl and Todd partnered with Steve Johnson in order to expand training operations. New opportunities to learn about the Acute Loss Period became available to funeral arrangers, pre-need counselors and to the general public. Today, these three partners operate the Acute Loss Center, LLC (ALC).
The Acute Loss Center offers both in-person and online training. As an Acute Loss Center Training participant, you can learn how to successfully incorporate the techniques and narrative into your arrangement room. Enroll today and take the first step in transforming your business and having a positive impact on the lives of the families you serve.